Foundational language for capital campaign

A local university wanted some out-of-the-box thinking to describe key themes for its next capital campaign. Still in its quiet phase, the campaign undertook close to a dozen focus groups to listen to the hopes and dreams of the school’s myriad constituencies. The Choice Words team attended each group session to tease out the key phrases and recurring ideas to highlight in the new campaign’s prospectus. That foundational document is now in the editing phase.