Maintaining a competitive edge is key for the survival of an innovative leader in the high-speed rod market. Throw a name change into the mix and a company suddenly has a complex task on its hands—how will it distinguish itself now? This is what Worcester-based Siemens VAI faced when it became part of Primetals Technologies in January 2015.
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Spectrum magazine was born. All editorial components for the 16-page magazine were completed by Choice Words/Chisolm & Co. within the ambitious six-week time frame.