What’s your story? Who needs to hear it?
Effective communication is more than words. It takes active listening, fast learning, and savvy strategy. The team at Choice Words collaborates with clients to identify marketing moves that build trust and lead to buyers. Experience your message, clarified. Your strategy, executed. Your results, delivered. For strategic thinking and memorable stories.
Words with a Purpose
Choice Words is in business because the world needs to hear your story. With our strategic advice and counsel, our clients effectively communicate the unique attributes they offer their markets, shift perceptions and gain new business.
Business
Maintaining a competitive edge is key for the survival of an innovative leader in the high-speed rod market. Throw a name change into the mix and a company suddenly has a complex task on its hands—how will it distinguish itself now? This is what Worcester-based Siemens VAI faced when it became part of Primetals Technologies in January 2015.
Education
Worcester Polytechnic Institute’s Office of Diversity Programs wanted a new magazine to accomplish two key goals: To provide a snapshot of WPI’s diversity in its research, teaching and service to the community To serve as a marketing communications tool for recruiting minority high school students The wrinkle in this project — turnaround time: six weeks!
Healthcare
The UMass Worcester Prevention Research Center at UMass Medical School in Worcester works closely with numerous community and public health partners to promote healthy weight and address obesity and its associated conditions. UMass Worcester PRC’s collaborative research yields practical health promotion and disease prevention to bring long-term benefits to the community. Finding a successful way to effectively communicate that research and program information—key to retaining grant funding—presented a daunting challenge for the center.
Case Studies
See how Choice Words helped clients share their message, connect with their target markets and generate an impact on their bottom line or in their community.
Business
Maintaining a competitive edge is key for the survival of an innovative leader in the high-speed rod market. Throw a name change into the mix and a company suddenly has a complex task on its hands—how will it distinguish itself now? This is what Worcester-based Siemens VAI faced when it became part of Primetals Technologies in January 2015.
Education
Worcester Polytechnic Institute’s Office of Diversity Programs wanted a new magazine to accomplish two key goals: To provide a snapshot of WPI’s diversity in its research, teaching and service to the community To serve as a marketing communications tool for recruiting minority high school students The wrinkle in this project — turnaround time: six weeks!
Nonprofit
The UMass Worcester Prevention Research Center at UMass Medical School in Worcester works closely with numerous community and public health partners to promote healthy weight and address obesity and its associated conditions. UMass Worcester PRC’s collaborative research yields practical health promotion and disease prevention to bring long-term benefits to the community. Finding a successful way to effectively communicate that research and program information—key to retaining grant funding—presented a daunting challenge for the center.
What Clients Say
Snappy writing and right on the money on length…Thanks for a very professional job.
Larry Maloney
Worcester Business Journal
After one quick read, it looks good to me. Really good. It’s an interesting story (and might not otherwise have been).
Joyce O’Connor
Holy Cross
I felt she really captured the essence of the origins of what has become my life’s work and the importance Holy Cross played in those beginnings.
Rebecca O’Brien
Holy Cross ’81
Thank you so much for doing such a professional job on our newsletter. We have received a lot of compliments on it from both businesses and individuals.
Gretchen Prunier
L & J of New England Inc.
Thanks for everything. You are a wonderful resource!
Virginia Swain
Institute for Global Leadership
Provides quick-turnaround, professional editing services, for newsletters at a very reasonable cost that is critical in building and maintaining a strong brand.
Jim Fee
Adhva
Latest News
What has the Choice Words team been up to lately?
Poor Employee Communication Pays a Price
Silence is far from golden when it comes to communicating with your employees. Poor communications has a steep price – thousands of dollars per employee each year in companies both large and small. Choosing not to communicate with your employees is a choice to drive…
Website overhaul keeps message clear
The website had that old-timey feeling, its design caught in another decade’s look. Collaborating with the client’s in-house marketing person, an SEO expert and web designer, the Choice Words team developed content for an entirely new site. The message? We…
Foundational language for capital campaign
A local university wanted some out-of-the-box thinking to describe key themes for its next capital campaign. Still in its quiet phase, the campaign undertook close to a dozen focus groups to listen to the hopes and dreams of the school’s myriad constituencies. The…
Words with a Purpose
E-mail: [email protected]
Call: 508.856.7207
