Changing Young Lives for the Better

Challenge

Relying on steady and increased financial support from dedicated individuals and foundations is crucial to fulfilling the important mission of the Worcester Youth Center (WYC), which strives to provide a place where youths can build lasting, positive changes in their lives. Successfully telling the personal stories of how youth overcame myriad challenges is essential to keeping the WYC solvent and well-funded.

Strategy

By engaging and collaborating with the participants in the WYC’s YouthReach Arts Program, Choice Words/Chisolm & Co. produced the organization’s 2012-2016 annual reports. Our crafting of compelling content to document the results of grant-funding support was incorporated with the young artists’ captivating illustrations in the reports. This approach enabled WYC to raise awareness of its programs and showcase the progress being made to equip young people facing challenging situations to realize their full potential. Equally important was acknowledging WYC’s 20^th anniversary in 2014.

Results

The ever-increasing number of WYC’s financial supporters is evident as the donor lists continue to grow with each annual report.

Cover WYC Annual Reports 2014 and 2015

What Clients Say

I felt she really captured the essence of the origins of what has become my life's work and the importance Holy Cross played in those beginnings.

Rebecca O'Brien - Holy Cross '81

Thank you so much for doing such a professional job on our newsletter. We have received a lot of compliments on it from both businesses and individuals.

Gretchen Prunier - L & J of New England, Inc.

Thanks for everything. You are a wonderful resource!

Virginia Swain - Institute for Global Leadership

Provides quick-turnaround, professional editing services for newsletters at a very reasonable cost that is critical in building and maintaining a strong brand.

Jim Fee - Adhva

Snappy writing and right on the money on length....Thanks for a very professional job.

Larry Maloney - Worcester Business Journal

After one quick read, it looks good to me. Really good. It's an interesting story (and might not otherwise have been).

Nonprofit Case Studies