Poor Employee Communication Pays a Price
Silence is far from golden when it comes to communicating with your employees. Poor communications has a steep price – thousands of dollars per employee each year in companies both…
All posts by Allison Chisolm
Website overhaul keeps message clear
The website had that old-timey feeling, its design caught in another decade's look. Collaborating with the client's in-house marketing person, an SEO expert and web designer, the Choice Words team…
Foundational language for capital campaign
A local university wanted some out-of-the-box thinking to describe key themes for its next capital campaign. Still in its quiet phase, the campaign undertook close to a dozen focus groups…
A website is born
Looking to upgrade her online presence beyond Facebook, accountant and bookkeeper Meagan Jackson needed a website. She turned to Choice Words to recommend a basic site architecture and deliver the…
New blog, new e-newsletter to position HR expert
New as a business, but not to the field, a human resources consulting firm just signed on with Choice Words for blog and e-newsletter writing. The goal is to showcase…
Marketing package for CPA practice goes to print
Working in collaboration with DesignQuest Visual Communications, Choice Words has given the final proofing sign-off to a marketing kit for the Needham accounting practice LCMG Certified Public Accountants. The package…
Anna Maria Alumni Magazine taps Chisolm for new trustee profile
Along with a new president, Anna Maria College has a new member of its board of trustees. Chisolm recently profiled for Anna Maria Magazine the journey taken by Dr. Barbara…
Allison Chisolm discusses inventor and entrepreneur Charles Hill Morgan on “Business Beat” radio program
As the biographer of Charles Hill Morgan, Allison Chisolm was the featured guest on the “Business Beat” radio program. During the interview, she addressed his passion for improving methods of…