Website overhaul keeps message clear

The website had that old-timey feeling, its design caught in another decade’s look. Collaborating with the client’s in-house marketing person, an SEO expert and web designer, the Choice Words team developed content for an entirely new site. The message? We...

Foundational language for capital campaign

A local university wanted some out-of-the-box thinking to describe key themes for its next capital campaign. Still in its quiet phase, the campaign undertook close to a dozen focus groups to listen to the hopes and dreams of the school’s myriad constituencies. The...

A website is born

Looking to upgrade her online presence beyond Facebook, accountant and bookkeeper Meagan Jackson needed a website. She turned to Choice Words to recommend a basic site architecture and deliver the content within a month. Collaborating with the site developer, Allison...